Style transfer algorithms can convincingly render the content of one image with the style of another, offering unique opportunities for generating additional and more diverse training data-in addition to creating awe-inspiring, artistic images. Neural networks can create impressive and accurate slow-motion sequences from videos captured at standard frame rates, thus side-stepping the need for specialized and expensive hardware. For instance, generative adversarial networks (GANs) have been used to produce photorealistic images of items such as shoes, bags, and other articles of clothing, interior/industrial design, and even computer games' scenes. The recent progress of deep learning and machine learning techniques allowed to turn hours of manual, painstaking content creation work into minutes or seconds of automated work. Content creation has several important applications ranging from virtual reality, videography, gaming, and even retail and advertising. It’s also geared toward industry newcomers or professionals who want to get a deeper understanding in a focused area of digital marketing.The AI for Content Creation (AICC) workshop at CVPR 2021 brings together researchers in computer vision, machine learning, and AI. This program is ideal for entry- to mid-level marketing professionals who want to take a proactive approach toward their digital content strategy. Creating an audience-focused content marketing matrix and customized content scorecard.Connecting business goals to digital consumers.Leveraging influencers and creating a content strategy.Examining current digital consumer behavior and developing a brand audience map.Earn a digital Certificate of Participation from the Harvard Division of Continuing Education.Engage in hands-on experiences, discussions, and active framework development.Gain the necessary tools and tactics in the digital content space to reach your business objectives.Learn to execute and evaluate your plan using the latest industry benchmarks.Build a digital content marketing plan based on research and audience needs.You’ll be empowered to create digital content that fulfills user intent and fosters a loyal following.įor a broader overview of digital marketing, see our Digital Marketing Strategy program. By developing a personalized content scorecard tailored to your plan, you will be able to actively monitor, measure, report, and act on your content success. With your audience at the center of your digital content marketing, you will create a content matrix that organizes the customer journey and prioritizes your content marketing tactics to connect with your audience and execute your strategy.

You’ll build a plan to identify and engage your target audiences online with audience-first content that directly impacts your organizational goals. In this intensive digital marketing workshop, you’ll learn to prioritize your strategy to focus on utilizing digital content marketing to accomplish your business goals and objectives. Regardless of their business focus, modern marketers need a strong strategy combined with an arsenal of tools and a keen understanding of their digital consumers, the latest online spaces, and digital experiences that can turn their one-time customers into brand loyalists. Breaking through the noise and connecting with your customers online is challenging.

Content creation workshop